Über y.s. authentics
Die Limited wurde Anfang 2007 gegründet, um Unternehmen zu beraten, die
ihre Marke und/oder ihr Produkt in einer virtuellen Welt positionieren
möchten. y.s. authentics verfügt über sehr fundierte Erfahrungen im
Bereich immersive environments, von der Erschaffung virtueller Objekte
bis hin zur Nutzung virtueller Umgebungen für die Integration in eine
innovative Marketing Strategie und dem Management von Brand Communities.
Joerg Lindner studied information technology at the University of Applied Sciences in Schmalkalden. After his studies he worked as network administrator for the European Space Agency (ESA) in Cologne. He was responsible for the User support, Video conferencing and Backup maintenance.
In 2003 Electronic Arts founded the Community Team in response to the growing market of MMOGs. Joerg, who has been already active in the community during his studies, joined Electronic Arts as community manager for the titles "Command and Conquer", "Black Hawk Down" and "Joint Operations". The Community Team has been awarded with the German developer award for the best community support in 2005.
In January 2006 Joerg Lindner discovered Second Life and founded his own brand which has become one of the most renowned brand at the end of 2006. Y.S. authentics is a label for high quality 3D content, which has been named a lot in the media. Soon Joerg has started to give interviews in many newspapers and magazines such as the Westdeutsche Allgemeine Zeitung or Focus. He appeared as well on TV in programs such as "Neues" (ZDF/3SAT), "Spiegel TV" (D-MAX/SAT1) or "RTL Aktuell" (RTL). With his appearance at "Stern TV" Joerg Lindner has become famous all over Germany.
He has founded the company Big-Bit Australia together with Jana Gillespie in response to more and more enquiries from companies which are looking for a presence in Second Life. Joerg Lindner is the Author of "Leben, Lieben, Geld verdienen"